Absolut Content/Social
The Born Colourless Calendar. Created with Pernod Ricard Worldwide employees who participated in the campaign, marking the days they were born. Rallied the company together behind the idea.
Content videos
A series that ran on social explored various aspects of the ‘Born Colourless’ idea – from authenticity of models, inclusion of displaced people, employees being true brand ambassadors and the founding principles of the idea.