Absolut Content/Social
![](https://joyswork.in/wp-content/uploads/2021/06/copy-of-womenf.gif)
![](https://joyswork.in/wp-content/uploads/2021/06/cocktail-pic.jpg)
![](https://joyswork.in/wp-content/uploads/2021/06/absolut-march.jpg)
![](https://joyswork.in/wp-content/uploads/2021/06/absolut-oct-1.jpg)
![](https://joyswork.in/wp-content/uploads/2021/06/copy-of-vdayfinal-1.gif)
![](https://joyswork.in/wp-content/uploads/2021/06/absolut-aug.jpg)
The Born Colourless Calendar. Created with Pernod Ricard Worldwide employees who participated in the campaign, marking the days they were born. Rallied the company together behind the idea.
![](https://joyswork.in/wp-content/uploads/2021/06/absolut-jan.jpg)
Content videos
A series that ran on social explored various aspects of the ‘Born Colourless’ idea – from authenticity of models, inclusion of displaced people, employees being true brand ambassadors and the founding principles of the idea.